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Subo Products is a family company founded in 2012 by two parents Glen and Julie-Anne. Proudly based in Melbourne Australia, they are dedicated to producing high quality, functional products for parents looking for innovative ways to make feeding time that little bit easier. Their product ideas come to them through their own parenting experience and are born from necessity. Looking for a better way to feed their children home made nutritious foods while on the go, they were unable to find a suitable product that didn’t create a wasteful mess. The idea for a “non-squeezable” food bottle was born. If their children couldn’t squeeze it there would be less chance for mess.