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Be Cycle & Fashion

Twelve designers customised twelve bicycles made by Peugeot to auction off in support ACT Responsible, an association for advertising professionals to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility.

About the bikes, the ACT Responsible website says “By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.”

Our favourites? The bikes by Antik Batik, Kenzo Takada and Francois Duris of Peugeot.

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