This handmade, custom-made leather frame cinch secures just about anything somewhat narrow to your top tube - including a six pack of beer! The six-pack rests nicely between your knees (not knocking into them!).
Originally designed for holding a bike polo mallet, the strap is adjustable so it can hold variably sized items - a newspaper, an umbrella or even a kayak paddle! Please note you will have to purchase two frame cinches to secure long items to your bike.
See an installation video here http://youtu.be/3a1RWqbk00c
The 6 Pack Bicycle Frame Cinch works best on a top tube that is parallel to the ground and is not recommended for use on women's/mixte frames with diagonal top tubes.
The cinch was honoured by Architizer as one of the Ten Best Bike-related Design Innovations of 2011.